LERET LERET cashmere, art, and emotion

After a trip to Mongolia, siblings Andrea and Eduard Leret created a brand that redefines luxury: LERET LERET. With a philosophy rooted in sustainability and respect for craftsmanship, the brand has opened its new boutique in Mexico.

Leret Leret
Publication date
13th of october 2025

Founded in 2019 by siblings Andrea and Eduard Leret, the brand was born after a trip to Mongolia, where they both fell in love with cashmere (a noble and soft fiber unlike any other). Fascinated by its artisanal process and the surrounding landscape, they decided to create a brand of genderless, ageless sweaters with a deep commitment to quality and sustainability.


A boutique that tells stories

The new space, designed by RIO STUDIO, is not just a store: it is a sensory experience.

The neoclassical façade and interior details— such as fluted ceiling panels, satellite-inspired lamps, and steel pedestals—create a journey between the past and the future. Here, every corner was designed to provoke emotions and spark the imagination.

In addition to its iconic collection of cashmere sweaters woven in Mongolia, the store features a special edition in Portuguese cotton, along with a personal curation of unique objects: antique pieces brought from Paris, exclusive brushes from La Bonne Brosse, and resin sculptures by artist Tina Frey, a close friend of the brand.

LERET LERET does not follow trends: it creates pieces that are built to last. Production is limited, colors are carefully selected to reduce the use of dyes, and even the labels are made from leftover cashmere yarn.

The new collection includes pieces with high emotional value, such as a sweater illustrated with monkeys—inspired by a collection of family statues—or a striped vest in carefully harmonized colors. In addition, the brand is relaunching five historic designs, sold out for more than five years, available for the first time in Mexico. 

@leretleret

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